Adaobi Okafor
Founder and managing director
Ran logistics for a regional retailer for nine years, then started Starling with four shelves in 2021.
Home About us
We started with four shelves and a borrowed van.
Starling began in 2021 in a rented store in Utako with four shelves, one van and six sellers. Today it is a 9,000 square metre hub in Jabi serving 340 brands.
01Why we exist
Selling online should not mean packing at midnight.
Nigerian online sellers do something remarkable every day: they build brands on a phone, often while working another job. Too many of them also store stock in a spare room and argue with riders about cash.
Starling takes the boxes off their hands. We store, pick, pack and deliver so sellers can spend their time on products and customers.
02Our story
Five years on one road.
- 01
2021
Four shelves in Utako, six sellers, one van.
- 02
2022
Our own riders for same day Abuja.
- 03
2023
The move to Jabi, 9,000 square metres.
- 04
2024
A nightly linehaul to Lagos.
- 05
2025
Cash on delivery paid in 48 hours.
- 06
2026
340 brands and 1,200 shelf bays.
03The team
People you will actually speak to.
Musa Sani
Head of operations
Runs the floor, the docks and the 46 riders. Former army logistics officer.
Tolu Bankole
Head of seller success
Leads the seller desk and onboarding. Knows most sellers by first name.
Hadiza Garba
Finance and payouts
Makes sure cash on delivery lands on time, every time.
Names and roles are invented for this demo.
04How we work
Four promises.
Scan everything
Nothing moves without a scan.
Answer fast
Seller desk replies within the hour, 7am to 10pm.
Pay on time
Payouts in 48 hours, staff on the 25th.
Hire locally
Most of our 180 staff live within 30 minutes of Jabi.
05Questions
About Starling.
Are you only in Abuja?
Our hub is in Abuja. We deliver to all 36 states and the FCT.
Will you open in Lagos?
We are looking at a second hub for 2027.
Are you hiring?
Often. See the careers page.
Come and meet us.
Tours on weekdays, calls any time.