18396website visitors
1236concierge chats
214qualified leads
63paid online
Visitors a day
Peaks on Saturdays after the monthly letter. Example data.
Chats by week
Concierge conversations, Vablus Sales & Assist. Example data.
From visit to payment
Example data.
What people paid for
63 online payments through Receivly. Example data.
What worked
Three things to keep doing
The fly-over on the home page
Visitors who scrolled the whole fly-over were 2.4 times more likely to book a visit.
Tee times in the chat
Thirty-one green fees were paid inside the concierge, most after 8pm.
The AI line after hours
142 calls outside office hours, 38 of them turned into site visits.
What to try
Next month
Phase 3 waiting list
Add a sign-up to the masterplan before the March launch.
Diaspora evenings
Run two live video tours timed for London and Houston evenings.
Wedding season
Feature the 18th lawn on the home page from January.
Sources
Where leads came from
| Source | Leads | Visits booked | Paid |
|---|---|---|---|
| Website forms | 71 | 29 | 12 |
| Concierge chat | 88 | 34 | 40 |
| AI phone line | 38 | 38 | 6 |
| 17 | 9 | 5 |
Example numbers for this demo. In the live site this page updates from the COVORN apps every night.