Monthly growth report, October 2026
How the website is working for the firm
Visitors, chats, leads and money invested through the site, month by month. Example numbers for this demo, the real report fills itself from the COVORN apps.
- Visitors
- 26,750
- Chats
- 1,392
- Leads
- 377
- Invested online
- ₦236m
Example numbers
Visitors, last 12 months
Chats and leads, last 6 months
Wine: chats. Gold: leads.
Invested through the site, ₦m
October funnel
Where investors came from
Traffic sources in October
| Source | Visitors | Leads | Invested |
|---|---|---|---|
| Search engines | 10,420 | 131 | ₦84m |
| WhatsApp shares | 7,860 | 142 | ₦97m |
| Social media | 4,980 | 58 | ₦29m |
| Direct | 2,640 | 34 | ₦21m |
| Seminar sign ups | 850 | 12 | ₦5m |
What to do next
Three suggestions from this month
Feature the school fees plan
The goal planner was used 4,100 times, 62% of them on school fees. A school fees landing page could lift leads further.
Answer the safety question early
“Who holds my money” came up in 28% of chats. A short custodian explainer on fund pages would help.
Add a second seminar date
The 22 November seminar filled in nine days. A weekday evening session online could add about 40 leads.
Example numbers and suggestions for this demo.