Monthly growth report, November
What the website, the concierge and the AI line did for admissions this month. Example numbers for this demo, drawn from the COVORN apps.
Example numbers for this demo.
Visitors per month
Unique visitors to the website, June to November
Chats and leads
Concierge conversations and the leads they produced
Paid application forms
Form fees paid through Receivly
From visit to paid form
November funnel
One in seven concierge chats ended in a paid form this month.
Where leads came from
| Channel | Leads | Paid forms | Form revenue |
|---|---|---|---|
| Website forms | 96 | 38 | ₦950,000 |
| Concierge chat | 142 | 61 | ₦1,525,000 |
| AI phone line | 58 | 19 | ₦475,000 |
| 64 | 23 | ₦575,000 |
Example numbers for this demo.
Three moves for December
- This week
Promote the 5 December open day
Open day bookings convert to paid forms at twice the rate of other visits.
- Next week
Add a Hausa voice greeting to the AI line
Calls from Kano and Kaduna rose 40 percent, and many asked for Hausa first.
- Ongoing
Remind unpaid applicants
Ninety-four applicants started a form without paying. A WhatsApp reminder recovers about a third.