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Ivorine Beauty Group / Overview

Ajah, Lagos
Updated from the COVORN apps (example data)

Ajah, Lagos. The factory is running now

Made in Ajah, for every shade of Nigerian skin

Turn the bottle, tap a shade and see how it sits on your skin tone. We mix, fill and pack every product here, for the shop and for business.

Ivorine380 Cocoa
Drag to turn. Tap a shade.

A 3D turntable shows a Skin Veil foundation bottle or a Velvet Ink lipstick. Choosing a shade below changes the colour of the product and the details in the panel beside it.

Selected shade

380 Cocoa

Skin Veil foundation, ₦18,500

Neutral undertone, deep depth

Shade range
  • Share of October orders12 percent
  • In stock at228 stockists
  • Made onLine 1, Ajah

Units filled today

18,420Up 6 percent on last Thursday

Shades in the range

4224 foundation, 8 lip, 10 more

Stockists

214Across 19 states

Batches passed QC, October

98.7%Up from 97.9 in September

Skin Veil demand by shade, October

Example data
1103150521082409290113201335014380124209460751055604

Shares of all Skin Veil units sold. Deep and rich shades make up 51 percent of orders, which is why we never let them run out.

Production lines today

3 of 4 running
  • Line 1, Skin Veil 3807,900 of 10,000
  • Line 2, Velvet Ink L02Changeover to L07
  • Line 3, Shea Glow serum5,240 of 8,000
  • Line 4, Harmattan Balm5,280 of 6,000

Updated from the COVORN apps (example data).

Product lines

Four products carry the range

Each one is formulated in our Ajah lab for heat, humidity and deeper skin tones, then tested on panels of Lagos volunteers.

All 12 products
Skincare and makeup products laid out on a table

Face base · 30ml

Skin Veil foundation

Medium cover, satin finish, 24 shades made for deeper skin.

₦18,500Details
Four lipstick swatches in warm shades

Lips · 3.8g

Velvet Ink lipstick

Soft matte colour with shea butter, in eight shades.

₦9,500Details
Serum falling from a dropper bottle

Skincare · 30ml

Shea Glow face serum

A light oil serum of shea, baobab and marula for a soft glow.

₦14,000Details
Jars of whipped body butter

Body and hair · 200g

Harmattan Balm body butter

Whipped shea and cocoa butter for dry season skin.

₦8,000Details

From the lab

How a batch travels from formula to shelf

  1. Day 1

    Weighed and mixed

    Pigments and shea are weighed to a tenth of a gram, then milled for 40 minutes so the colour is even from the first bottle to the last.

  2. Day 2

    Shade checked against the master

    Every batch is swatched beside its master shade under daylight lamps and on three volunteers of that depth.

  3. Day 3

    Filled, capped and coded

    Lines fill up to 10,000 units a shift. Each unit gets a batch code you can look up in the chat.

  4. Day 4

    Released and dispatched

    After micro and stability checks, the batch is released and our trucks leave Ajah at 6am and 3pm.

A woman in a lab mixing liquids at a bench

What people say

Customers and stockists

“I have worn 350 Palm Kernel for a year. It is the first foundation that does not turn grey on me by 3pm.”

Funmilayo, example client

“The trade desk answers on WhatsApp in minutes and the truck comes on the day they promise. My shelf has not been empty since March.”

Example stockist, Bodija

“We launched our own body butter with Ivorine in seven weeks. They handled the formula, the jars and the registration.”

Ifeanyi, example client

Call our AI line, answered day and night in Nigerian English

Ask about shades, prices, orders or wholesale at any hour. It can take an order, and it passes anything tricky to a person on the team.

+234 800 000 0142

Journal

From the lab notebook

All notes
Vablus Sales & Assist, demoIvorine shop and trade desk, scripted for this demo