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Read the case studyMusic video · 2025
Okumagba Nights
One night, one street, one continuous take under hired neon and street light.
Tobore Vale, on Ighogbadu Records (example)
Credits
- Director
- Oghenekaro Edewor
- Artiste
- Tobore Vale (example artiste)
- Choreography
- Kesiena Ajuyah
- Director of photography
- Ejiro Okpako
- Gaffer
- Oritsetimeyin Mene
- Colour
- Efe Omonigho
- Length
- 3 minutes 48 seconds
Example details for this demo.
The story of the shoot
One night, one street, one take
Okumagba Nights is a single continuous shot down one street, lit with hired neon tubes, practical shop lights and two generators hidden in a parked bus. The artiste walks, the street dances around her, and the camera never cuts.
We rehearsed for two evenings with forty dancers and local traders, then shot from 9pm to 3am. Take eleven is the one you see. We paid every shop on the street for the night and left it cleaner than we found it.
The grade pushes the neon ruby and keeps skin tones warm and true, which is harder than it sounds under coloured light.
11
Takes to get the one
40
Dancers and traders on the street
6
Hours of night shooting
2
Generators hidden in a bus
Stills
Frames from the shoot
Select a still to open it larger.
Behind the scenes
How it came together
Concept
One shot or nothing
The artiste wanted the song to feel like walking home with friends. One take was the only honest way to film it.
Rehearsal
Two evenings
Forty dancers, a marked route, and a gimbal operator who walked it thirty times.
Night
Eleven takes
From 9pm to 3am, with a hot meal at midnight and the street lit by our own power.
Grade
Ruby neon, true skin
Three days of grading so the neon glows and every face still looks like itself.
Ember made my street look like the inside of my head. Nobody believed it was one take until we showed them the bus.
Good to know
Questions about this production
How much does a one-take music video cost?
Most land in the ₦4m to ₦10m band, because rehearsal time and night crew are the big costs. Use the budget finder in the enquiry for a first look.
Do you supply dancers?
Yes. Our choreographer casts from a pool of trained dancers in Warri and Sapele.
Can we shoot on a public street?
Yes, with a permit from the local council and agreement from the businesses on the street. We arrange both.
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Want this kind of film?
Start an enquiry with the budget range you have in mind and mention this production. We will say honestly what changes at your number.