Reach planner
Start from your budget, not from a rate card.
Set your budget, run length and the parts of Abuja you care about. The planner picks the free faces that give the most for your money, and you can send the mix straight to sales.
Suggested mix
estimated over the run, example traffic counts
Method
How the planner thinks.
Free faces only
It only uses sites that are free or on hold this month.
Views
Daily traffic times 1.4 people per vehicle, times the days in your run. Example counts.
Goal
Launches favour big faces and screens; shop traffic favours street furniture; value favours the lowest cost per thousand views.
Starting points
What different budgets buy.
₦3m for a month: two neighbourhood 48-sheets and a set of lamp-post banners near your shop.Good for a clinic, school or restaurant
₦10m for a month: an LED slot in Wuse 2, the Wuse bridge and twelve bus shelters.Good for a product launch
₦25m for two months: the airport corridor pack plus two LED screens, with weekly creative changes.Good for a national brand
Questions
About planning.
Is this a quote?
No. It is a starting point with example prices. Sales confirm the final proposal.
Does it include printing?
The planner shows media only. Your plan drawer adds an example printing and installation cost.
Can I change the mix?
Yes. Add the mix to your plan, then remove sites or months in the drawer.
Next step
Happy with the mix?
Open your plan, check the months, and send it to us.