Artwork test
Will a driver read it at 60 km/h?
Type your headline, pick your colours and pull the slider back. The preview blurs and shrinks the way a billboard does from a moving car, and tells you plainly if it will work.
Seven rules
What we tell every client.
Seven words or fewer
Drivers glance for a second or two. Say one thing.
Big brand, small address
Your name should be readable from the furthest point.
Strong contrast
Dark on light or light on dark. Avoid red on green and grey on white.
One image
A single product or face, cropped tight.
Fat type
Bold, simple letters. Thin scripts disappear at 100 metres.
Test it small
Shrink your design to the size of a stamp. If it still reads, it works.
Match the format
Long panels need short lines; portrait panels need stacked words.
Specifications
File specs by format.
| Format | Artwork size | File | Deadline |
|---|---|---|---|
| LED screen | 1536 by 512 pixels | JPG or MP4, 10 seconds, no sound | Friday 3pm for Monday |
| Unipole | 18 m by 6 m at 1:10, 50 dpi | PDF, CMYK, 10 cm bleed | 7 working days before start |
| Gantry or bridge | 24 m by 4 m or 30 m by 3 m at 1:10 | PDF, CMYK, 10 cm bleed | 5 working days |
| 48-sheet | 6 m by 3 m at 1:10 | PDF, CMYK, 5 cm bleed | 5 working days |
| Street furniture | 1.2 m by 1.8 m at full size, 100 dpi | PDF, CMYK, 3 cm bleed | 5 working days |
Our studio
Or let us design it.
Our in-house studio designs billboard artwork from ₦250,000 per campaign, including two rounds of changes and files for every format you book.
- Three concepts in three working days
- Tested with this tool before you see them
- Print-ready files for every face in your plan
Questions
About artwork.
Can I use my print advert?
Usually it has too much text. We can adapt it for outdoor.
Do you check my files?
Yes. We check every file and send a proof before printing.
Can the LED show a video?
Yes, silent video up to ten seconds.