Technology

The landscape

A funded technology business is being read by at least three audiences at once: investors deciding whether to write the next cheque, enterprise buyers deciding whether the company will still exist in two years, and early hires deciding whether to bet a career on it. Most technical founders are excellent at building the product and untested at making all three audiences hear the same story.

Where Covorn fits

• Messaging
• Brand positioning
• Digital product strategy

Signs you need this

• A pitch deck, the website and the product describe the company in three different ways.
• The business is in a funding round and needs materials that hold up under investor scrutiny.
• Early enterprise buyers ask whether the company will still be around before they ask about the product.