Brand Consulting
Messaging
Messaging is the specific language a business uses to describe what it does and why it matters, consistent enough that it does not change depending on who in the company is talking.
In practice at Covorn
We write the core messaging framework, the taglines, headlines and the one-line answer to what do you do, tested against how the target customer actually talks about their problem. Every team, sales, marketing and support, works from the same framework afterward.
Part of Brand ConsultingWhere this sits in the framework
- Define
When you need this
- Different people at the company describe what it does in noticeably different ways.
- Marketing copy reads well but does not match how customers actually talk about the problem.
- A rebrand or product launch needs language before it needs design.