Digital
Digital product strategy
Digital product strategy is the plan for what a digital product needs to do for its users and the business, deciding the roadmap before design or engineering work begins on it.
In practice at Covorn
We define the core problem the product solves, for whom, and the sequence of features that actually matter first, so build effort goes toward what moves the product forward, not whatever is easiest to build next. This becomes the reference the team prioritises against.
Part of DigitalWhere this sits in the framework
- Define
When you need this
- The product roadmap is a backlog of requested features with no clear prioritisation logic.
- Different stakeholders have different views of who the product is actually for.
- Feature decisions are made reactively, request by request, without a strategy behind them.