Insights

Thinking out loud

Consulting is sold on demonstrated judgement. Rather than claim we have it, we publish it: practical writing on the business decisions that sit underneath brands.

Brand

A logo doesn't build a business

Why the order of operations matters more than the quality of the design, and what it costs founders to get it backwards.

Read

Marketing

Growth beyond visibility

Attention is cheap and easy to mistake for progress. A practical test for whether your marketing is producing customers.

Read

Strategy

What to decide before you rebrand

Six questions that determine whether a rebrand will hold, or whether you will be doing this again in three years.

Read

Business

Pricing is positioning

Your price says more about who you are for than your homepage does. How to set one that does the work you need it to.

Read

What business are we building?

Every engagement starts with a conversation about the business, not the brief. Ninety minutes, no obligation, and you leave with something useful either way.

Start with Covorn Book a consultation

Not sure what you need? That is the normal place to start.