Retail & consumer

The landscape

Retail and consumer brands are judged in seconds, on a shelf or in a feed, against competitors a shopper can see and compare directly, which makes packaging, pricing and presence the actual moment the brand either wins or loses the sale. Unlike categories sold on a relationship or a pitch, there is rarely a person in the room to explain the difference, so the product has to make the entire argument on its own.

Where Covorn fits

• Packaging design
• Pricing strategy
• Brand activation

Signs you need this

• The product gets overlooked next to competitors on the same shelf or in the same online listing.
• Pricing was set once and has never been tested against what the category actually supports.
• A launch or seasonal moment is coming up with no activation plan to make the most of it.