Creative
Packaging design
Packaging design is the design of the physical container a product is sold in, built to work on a shelf, in a photograph and in a customer's hand, not just as a rendered mockup.
In practice at Covorn
We design and test packaging against its actual retail environment, next to competitors, at real shelf distance, rather than in isolation on a screen. Structural and print production requirements are checked before final files are approved.
Part of CreativeWhere this sits in the framework
- Design
- Build
When you need this
- The product looks different, or worse, next to competitors on an actual shelf.
- Packaging was designed without considering print production constraints and needed rework.
- A new product line needs packaging that fits the existing brand system.