Business Consulting
Pricing strategy
Pricing strategy is the deliberate decision of what to charge and why, based on the value delivered and what the market will actually bear, not on cost plus a margin.
In practice at Covorn
We look at what the customer is really paying for, what competitors charge for the same outcome, and where the business is leaving money on the table or pricing itself out of reach. Recommendations come with the reasoning behind them, so the team can defend the number.
Part of Business ConsultingWhere this sits in the framework
- Define
When you need this
- Pricing has not been reviewed since the business started, regardless of how the market has moved.
- Sales regularly discounts because there is no confident answer to a price objection.
- A new tier or product is being priced by guesswork rather than a clear model.