Verve Commerce Retention & SEO
Architecting sustainable organic customer acquisition loops and automated retention funnels for an eco-conscious consumer brand.
The Strategic Challenge
Rising social ad prices threatened store profitability. The brand required organic search defensibility and lifecycle marketing to drive repeat orders.
Growth Strategy & Architecture
Built category-defining educational hubs around sustainable consumer goods, implemented product comparison tools, and engineered behavioral email flows.
Implementation & Execution
Restructured shop taxonomy, developed 40+ SEO guides, deployed automated post-purchase onboarding sequences and replenishment triggers.
Commercial Impact & Outcome
Reduced overall dependence on paid social from 78% down to 36% of revenue while increasing total top-line earnings by 84% year-over-year.
Key Deliverables
- E-Commerce SEO Architecture
- Lifecycle Email Automation
- Conversion Rate Optimization (CRO)
- Customer Retention Workflows
“Aelixa gave us the systems and predictability every e-commerce brand dreams of. The organic traffic engine continues to grow every single week.”
Claire Moreau
Founder & Head of Product, Verve Goods
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