Increasing Brand Engagement
Scaling organic discovery and customer engagement from 10,000 to 50,000 monthly active users through technical search architecture and semantic topic clustering.
The Strategic Challenge
Aura had a high-quality product line but virtually zero discoverability outside paid ads. Customer acquisition costs were soaring, and previous SEO attempts failed due to poor information architecture and duplicate content.
Growth Strategy & Architecture
Engineered an editorial search architecture targeting high-intent long-tail transactional queries, revamped core web vitals, and implemented programmatic content funnels that nurtured visitors into subscribers.
Implementation & Execution
Audited 1,200 indexed pages, restructured taxonomy, rebuilt internal linking graphs, and produced 24 cornerstone authoritative guides with schema markups.
Commercial Impact & Outcome
Organic traffic surged by 400% in 180 days, reducing overall customer acquisition cost (CAC) by 43% while generating sustainable, compounding revenue.
Key Deliverables
- Technical SEO Audit & Remediation
- Information Architecture Overhaul
- Cornerstone Content Strategy
- Performance & Core Web Vitals Optimization
- Attribution & KPI Dashboard
“Aelixa completely shifted our growth economics. Moving from relying entirely on paid spend to having 50K monthly organic visitors revolutionized our profit margins.”
Marcus Vance
Co-Founder & VP Growth, Aura Health
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