Apex FinTech Paid Engine
Re-engineering a multi-channel paid acquisition engine to achieve a 3.8x ROAS while lowering blended cost per lead by 52%.
The Strategic Challenge
Apex was burning $45k/month on search and professional network ads with low conversion rates and poor lead quality, leading to friction between sales and marketing teams.
Growth Strategy & Architecture
Introduced full-funnel persona targeting, high-converting interactive comparison landing pages, automated lead scoring, and value-based bidding algorithms.
Implementation & Execution
Rebuilt ad creative systems, implemented server-side conversion tracking (CAPI), and launched retargeting sequences tailored to decision-maker lifecycle stages.
Commercial Impact & Outcome
Increased monthly SQL volume by 210% while slashing cost per qualified lead by half, driving consistent 3.8x returns on capital invested.
Key Deliverables
- Full-Funnel Paid Media Strategy
- Custom Landing Page Redesign
- Conversion API & Attribution Tracking
- Creative Testing Framework
- CRM Lead Lifecycle Sync
“The clarity and scientific rigor Aelixa brought to our paid campaigns transformed our advertising from an uncertain expense into our most dependable revenue engine.”
Elena Rostova
Chief Marketing Officer, Apex Capital
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