About Alex
Product strategist and design systems architect. Bridging the gap between user psychology, complex enterprise dashboards, and intuitive workflows.
Career highlight
Re-architected the onboarding flow for a Series B SaaS company, boosting user trial-to-paid conversion by 34%.
Skills & Expertise
Assessed by Onvaro engineersInterface DesignExpert
Design SystemsExpert
User ResearchAdvanced
WireframingAdvanced
PrototypingProficient
Design TokensProficient
Experience
Principal Product Designer, contract
2025 to presentOnvaro Certified Network
41 client engagements completed with a 98% recommendation score across 5,100 billed hours.
Principal Product Designer
2022 to 2025Framewise
Re-architected the onboarding flow for a Series B SaaS company, boosting user trial-to-paid conversion by 34%.
Product Designer
2020 to 2022Palettely
Led research and interaction design for a flagship product area, aligning product, engineering and brand teams.
Junior Product Designer
2018 to 2020Cartwell
Designed responsive interfaces and marketing assets, and built the first shared component library.
Vetting Report
Practical coding or craft exercise99/100
System or solution design session97/100
English communication (Native)100/100
Reference and background checks100/100
