Our story
One cart, three wheels, a lot of mornings.
Bean Theory started in 2021 when Zainab Musa, a lab scientist, built a cart from a tricycle frame and a second hand espresso machine, and parked it outside her estate gate in Gwarinpa.
Years on the road
5
Since March 2021
Cups poured
186000
Example total to date
Neighbourhoods
6
Every week
Baristas trained
11
Most still with us
Our timeline
How the cart grew.
- 2021One cart at the Gwarinpa estate gate, twenty cups on a good day.
- 2022Mondays in Wuse 2, and the WhatsApp pre-order list.
- 2023A drum roaster at home and our first Mambilla beans.
- 2024Jabi Lake weekends and the tigernut latte.
- 2026Six stops a week and this dashboard.
What we believe
Coffee rules on the cart.
- Fresh or nothing. Beans rested two days, used within three weeks.
- Fair to farmers. We buy Mambilla coffee direct from a growers' cooperative.
- Clean as we go. Every surface wiped after every rush.
- Show up. If we say Tuesday in Gwarinpa, we are there, rain or shine.
Names and figures are invented for this demo.
The team
Who pours your coffee.
ZZainab MusaFounder and roaster
TTobiHead barista
FFatimaBookings and WhatsApp
DDaudaDriver and cart care
Questions
About us.
Why a cart and not a café?
Rent in Abuja is high and people are spread out. A cart lets us go to them.
Are you hiring?
We train new baristas twice a year. Send a message on WhatsApp.
Where do you roast?
At our base on Third Avenue, Gwarinpa, every Sunday afternoon.