Real estate

The landscape

Real estate sells on trust before it sells on product, because most buyers are committing more money than they have committed to almost anything else, largely sight unseen until late in the process. The category is also crowded with development brochures and agency branding that look interchangeable, so the businesses that win are the ones a buyer can actually picture handing money to.

Where Covorn fits

• Brand positioning
• Naming
• Digital product strategy

Signs you need this

• A new development is being marketed under a generic project name with no positioning behind it.
• Buyers cannot tell this developer's projects apart from a competitor's in a listing feed.
• Sales relies entirely on an individual agent's reputation rather than the business's own.