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The first ten seconds of a business call

Customers decide a lot before you say anything useful. A named greeting and a calm voice do most of the work.

15 October · 4 min read · The Brightdesk team

A man talking on the phone at his desk

A missed call is often a missed sale. An answered call that sounds rushed or uncertain can be nearly as bad. In the first ten seconds a caller is deciding whether you are a real business, whether you are organised and whether they can trust you with their money.

Say the company name first

A simple greeting works best: good morning, the company name, your first name, and an offer to help. It tells the caller they have reached the right place.

Slow down

Speak a little slower than feels natural. Onitsha callers are often on busy roads or in markets. Clear and calm beats fast and clever.

Take a proper message

  • Full name and how to spell it
  • The best number, read back
  • What it is about, in one line
  • When they would like a call back

On Desk Line and Full Office, our team does this for you, in your company name, and sends each message to WhatsApp within a minute.

Call back when you said you would

The best greeting is wasted if the call back never comes. Set a time and keep it, even if only to say you need another day.

Put it into practice

Every plan includes a GRA address. Desk Line adds a team that answers in your name.

See the comparison

Questions readers ask

Can I start the same day?

Usually within two working days, once we have your documents.

Can I switch plans later?

Yes, from your next billing date, up or down.

Do you work with businesses outside Onitsha?

Yes. Many members live in Lagos, Abuja or abroad and run their Anambra paperwork through us.

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