Phases 02 & 06
Business Growth
A trading business that needs acquisition and retention to compound.
The situation
Business Growth is for a business that already trades, already has a working offer and paying customers, but has plateaued or is growing more slowly than the underlying opportunity allows. The problem here is rarely the product. It is usually that the business has never had a deliberate growth plan, only a series of tactics tried in whatever order seemed reasonable at the time, with no shared view of which lever actually moves the number that matters.
How the phases apply
- 02DefineWe settle the specific growth lever, acquisition, retention or expansion, that will actually move the business forward, and set the measurable goals the rest of the engagement is built against.
- 06GrowCovorn Marketing runs the acquisition, retention and market-share work as an ongoing retainer, so growth compounds instead of resetting every time a campaign ends.
What you walk away with
A growth engine with a small number of levers, resourced and measured, replacing a long list of tactics nobody was sure were working.