Digital
Website strategy
Website strategy is the plan for what a website needs to make a visitor understand, believe and do, decided before any page is designed or built.
In practice at Covorn
We define the site's core job, the handful of actions it needs to drive, and the information architecture to support that, before wireframes or visual design begin. This becomes the brief every subsequent design and build decision is checked against.
Part of DigitalWhere this sits in the framework
- Define
When you need this
- A website redesign is being scoped starting from visual design rather than a plan for what the site needs to do.
- The current site tries to do everything and, as a result, does not clearly drive any one action.
- Stakeholders disagree on what the website is actually for.