Brand Consulting
Visual identity
Visual identity is the coherent visual system, logo, colour, type and imagery, that makes a brand instantly recognisable across every place it appears.
In practice at Covorn
We build the identity as a system, not a logo file, covering how it flexes across a business card, a website and a billboard without falling apart. Guidelines are written for whoever has to apply it next, including people who were not in the room.
Part of Brand ConsultingWhere this sits in the framework
- Design
When you need this
- The current identity looks inconsistent depending on who last touched it.
- The business has grown into markets or products the original identity was never built for.
- A founder-designed logo has reached the limits of what it can credibly represent.