Brand Consulting
Typography systems
A typography system is the defined set of typefaces and rules for using them, so headlines, body copy and data are consistent everywhere the brand appears, not chosen fresh each time.
In practice at Covorn
We select and pair typefaces for how they actually perform, on screen, in print and at different sizes, then write the rules for hierarchy so a non-designer can apply them correctly. Licensing is checked before anything is finalised.
Part of Brand ConsultingWhere this sits in the framework
- Design
When you need this
- Documents and marketing materials use inconsistent, sometimes mismatched, fonts.
- There is no rule for which typeface to use where, so it is decided ad hoc each time.
- A visual identity refresh needs a typographic system to go with it.