Marketing
Social media marketing
Social media marketing is the deliberate use of specific platforms to reach and engage a defined audience, chosen because the audience is actually there, not because every business is expected to post.
In practice at Covorn
We pick platforms based on where the actual target customer spends attention, not by default, and build a content plan and posting rhythm the business can sustain without burning out a single person. Performance is reviewed against engagement that leads somewhere, not just follower counts.
Part of MarketingWhere this sits in the framework
- Build
- Grow
When you need this
- Social channels exist because they are expected to, without a clear audience or purpose behind them.
- Posting is inconsistent and dependent on one person remembering to do it.
- Follower counts are tracked but nobody looks at whether social is producing any business result.