Marketing
Search optimisation
Search optimisation is the practice of making a website easy for search engines to understand and rank, so the business gets found by people already looking for what it sells.
In practice at Covorn
Covorn's approach starts with the handful of searches that actually convert for the business, not a generic keyword list, then fixes the technical and content gaps stopping the site from ranking for them. Reporting focuses on qualified visits and enquiries, not raw traffic.
Part of MarketingWhere this sits in the framework
- Build
- Grow
When you need this
- Competitors consistently outrank the business for searches its own customers are making.
- The website gets built or redesigned without anyone considering how it will be found.
- Marketing spend goes entirely to paid channels because organic search has never been addressed.