Creative
Presentation design
Presentation design is the design of decks and documents meant to persuade, a pitch, a proposal, a board update, built to support the argument rather than decorate it.
In practice at Covorn
We start from the argument the presentation needs to make, then build the visual structure to support it, rather than designing slides before the narrative is settled. Templates are left behind so the team can build consistent decks afterward.
Part of CreativeWhere this sits in the framework
- Design
When you need this
- Important pitches or proposals are being built in an inconsistent, ad hoc format each time.
- A deck looks polished but the actual argument inside it is hard to follow.
- The business needs a template system for decks that get produced regularly.