Creative
Motion graphics
Motion graphics is animated visual content, explainer videos, animated logos, social content, used where a static image cannot carry the message clearly enough.
In practice at Covorn
We use motion only where it does something a static asset cannot, explaining a process, drawing attention in a feed, rather than adding animation for its own sake. Work is built to the brand's existing visual system so it does not look like a separate creative voice.
Part of CreativeWhere this sits in the framework
- Design
- Build
When you need this
- A product or process is hard to explain in a static image or in text alone.
- Social content is being outperformed by competitors using video and motion.
- The brand has a static identity but no defined way it should move or animate.