Marketing
Marketing automation
Marketing automation is the systems and workflows that handle repetitive marketing tasks, lead scoring, follow-up sequences, tagging, without a person doing them manually each time.
In practice at Covorn
We map the manual, repetitive marketing tasks actually costing the team time, then build the automated workflow to replace them, using tools the team can maintain themselves afterward. This is scoped to real bottlenecks, not automation for its own sake.
Part of MarketingWhere this sits in the framework
- Build
When you need this
- The same manual follow-up or tagging task is repeated for every new lead.
- Leads fall through the cracks because follow-up depends on someone remembering.
- Marketing tools are in place but not connected to each other or to the sales process.