Business Consulting
Market research
Market research is structured evidence about the market, the customer and the competition, gathered before a decision is made rather than used to justify one already taken.
In practice at Covorn
We combine direct conversations with the target customer, desk research on the category, and a clear-eyed look at competitor positioning, then summarise it into findings a non-researcher can act on. It is scoped to answer the specific question the business is facing, not to produce a generic report.
Part of Business ConsultingWhere this sits in the framework
- Discover
When you need this
- A major decision is being made on assumptions nobody has tested with real customers.
- The business has not spoken to a customer outside its existing relationships in years.
- Two stakeholders have different, strongly held views of who the customer actually is.