Brand Consulting
Logo design
Logo design is the creation of the specific mark a business is recognised by, built to work small, in one colour, and at a glance, not just as a large hero image.
In practice at Covorn
We design and test marks against their hardest real-world use, a small app icon or a single-colour stamp, before ever presenting a large, polished version. The mark is always the output of a positioning decision already made, not the starting point.
Part of Brand ConsultingWhere this sits in the framework
- Design
When you need this
- The current logo does not hold up at small sizes or in single colour.
- A rebrand has been scoped and the logo is being treated as the whole project.
- The business has never had a designed mark, only a wordmark in a system font.