Digital

Landing pages

A landing page is a single, focused page built to convert traffic from one specific source, an ad, an email, a campaign, into one specific action, rather than a general page trying to serve every visitor.

In practice at Covorn

We build landing pages around one offer and one action, matched precisely to the campaign driving traffic to it, and test structure and copy against actual conversion data. Pages are built to load fast and convert, not to showcase every message the business has.

Part of Digital

Where this sits in the framework

Build
Launch

When you need this

Paid or campaign traffic is being sent to the general homepage instead of a page built for that offer.
Conversion rates on campaign traffic are lower than the click-through rates driving it there.
A launch or offer needs its own page and there currently isn't one.

What business are we building?

Every engagement starts with a conversation about the business, not the brief. Ninety minutes, no obligation, and you leave with something useful either way.

Start an engagement See the work