Business Consulting
Innovation consulting
Innovation consulting is a structured way of testing new ideas against real evidence before committing serious budget to them, rather than betting on conviction alone.
In practice at Covorn
We run a lightweight process of testing the riskiest assumption in a new idea first, cheaply, before the business invests in building it properly. Ideas that fail the test are killed early and cheaply, which is the actual point.
Part of Business ConsultingWhere this sits in the framework
- Discover
- Define
When you need this
- A new idea is being funded and built without testing its core assumption first.
- The business has a history of investing heavily in ideas that quietly fail after launch.
- There is no process for deciding which new ideas are worth pursuing at all.