Creative
Environmental branding
Environmental branding is the application of a brand to physical space, offices, retail, events, so the brand is experienced in a place, not just seen on a screen.
In practice at Covorn
We translate the brand's visual system into signage, wayfinding and spatial treatments that work at the scale and material of the actual space, not just as a scaled-up logo. This is coordinated with architects or fit-out contractors where needed.
Part of CreativeWhere this sits in the framework
- Design
- Build
When you need this
- A physical space, office or retail, does not reflect the brand experienced anywhere else.
- A new office, store or event space is being built out with no brand direction for it.
- Signage and wayfinding were added ad hoc without a coordinated system.