Brand Consulting
Employer branding
Employer branding is the deliberate management of how a business presents itself to current and prospective employees, distinct from but consistent with the customer-facing brand.
In practice at Covorn
We define what the business is actually like to work for, honestly, then build the messaging and materials that communicate that to candidates, rather than generic careers-page language. This is built to support recruiting, not replace it.
Part of Brand ConsultingWhere this sits in the framework
- Define
- Design
When you need this
- The business is struggling to attract the calibre of candidate it needs.
- Careers messaging reads identically to every other company in the category.
- Growth plans depend on hiring at a pace current recruiting materials cannot support.