Marketing
Email marketing
Email marketing is the use of owned, permission-based communication to nurture leads and retain customers, one of the few channels a business fully controls rather than rents.
In practice at Covorn
We build the list-growth mechanism and the actual sequences, welcome, nurture, retention, rather than treating email as occasional newsletters, and set up the automation so it runs without manual effort each time. Deliverability and list health are checked, not assumed.
Part of MarketingWhere this sits in the framework
- Build
- Grow
When you need this
- Email gets sent occasionally and inconsistently, with no defined sequences for new leads or customers.
- There is a list of contacts that is rarely or never emailed.
- Open and click rates have never been reviewed against what is normal for the industry.