Marketing
Content marketing
Content marketing is the planned creation of material, written, visual or video, that earns attention and trust from a specific audience over time, rather than one-off posts with no throughline.
In practice at Covorn
We plan content around the questions the target customer is actually asking at each stage of deciding to buy, and build a rhythm the business can actually sustain, rather than a burst that stops after a month. Distribution is planned alongside creation, not left as an afterthought.
Part of MarketingWhere this sits in the framework
- Define
- Grow
When you need this
- Content gets produced sporadically with no plan for who it is for or what it should achieve.
- There is a backlog of expertise inside the business that has never been turned into content.
- Previous content efforts stopped after an initial burst because there was no sustainable rhythm.