Marketing
Community growth
Community growth is the deliberate cultivation of a group of engaged customers or advocates around a brand, distinct from a follower count, built around genuine reasons to participate.
In practice at Covorn
We design the actual reason someone would want to belong to the community, not just a space to post in, and build the light structure, whether that is a forum, an event series or a membership, needed to sustain it. Growth is measured by participation, not size alone.
Part of MarketingWhere this sits in the framework
- Grow
When you need this
- A social following exists but there is no real engagement or sense of community behind it.
- The business relies entirely on paid channels for growth with no organic advocacy.
- There are engaged customers who could become advocates but no structure invites them to.