Brand Consulting
Colour systems
A colour system is the defined palette and the rules for using it, primary, secondary and functional colours, so the brand reads consistently instead of drifting hue by hue.
In practice at Covorn
We build palettes tested for accessibility and consistency across screen and print, not just picked because they look good in a mockup, and define what each colour is for. This directly prevents the slow colour drift that happens without a rule.
Part of Brand ConsultingWhere this sits in the framework
- Design
When you need this
- Brand colours look slightly different depending on who produced the material.
- There is no accessible, defined use for colour against text and backgrounds.
- A new product or campaign needs colour direction that still fits the core brand.