Brand Consulting
Brand voice
Brand voice is the specific, repeatable way a brand sounds in writing, distinct enough that a paragraph could be recognised as belonging to it with the logo removed.
In practice at Covorn
We define voice through actual examples, a headline, an email, a social post, rather than three adjectives on a slide, so anyone writing for the brand has something concrete to match. It is built to be usable by a copywriter who has never met the founders.
Part of Brand ConsultingWhere this sits in the framework
- Define
- Design
When you need this
- Copy across channels reads like it was written by different companies.
- There is no reference anyone writing for the brand can check their tone against.
- The business is bringing on a new writer or agency and has nothing to brief them with.