Marketing

Analytics & reporting

Analytics and reporting is the discipline of tracking marketing activity against agreed numbers and presenting it so decisions can actually be made from it, not a monthly deck nobody acts on.

In practice at Covorn

We set up tracking against the handful of numbers that actually matter to the business, then build reporting simple enough that a non-analyst can read it and know what to do next. Dashboards are built to prompt a decision, not just display data.

Part of Marketing

Where this sits in the framework

Grow

When you need this

Marketing reporting exists but nobody changes a decision because of what it shows.
Different team members quote different numbers for the same metric.
Tracking was set up once and has not been checked or maintained since.

What business are we building?

Every engagement starts with a conversation about the business, not the brief. Ninety minutes, no obligation, and you leave with something useful either way.

Start an engagement See the work